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Employer Branding
EMPLOYER ATTRACTION
. HR meets Marketing
The topic of employer branding is extensive and has gained in importance, especially due to the change from employer markets to employee markets.
Pull measures known from marketing are used when companies and their vacancies are to be found and perceived as attractive by actively searching candidates.
. With optimal content that appeals and convinces, we are specialized in:
- Creation and implementation of optimized career websites and microsites, including support - Integration of applicant modules and placement of ads in relevant channels - Creation of job profiles and digital applicant information - Creation and implementation of an HR blog, also in subsections - As well as the development of HR pages in the style of an SEO optimized store system
Our international team of experts for marketing and employer branding, combines a concentrated competence for your recruiting success.
EMPLOYER ATTRACTION
. For an optimal Employer Attraction we support our customers in the intersection between marketing and recruiting in the following areas:
- Selection of suitable measures to achieve the goal - Improving the external image for the purpose of employee recruitment - Increasing the visibility of companies and open vacancies - Selection and presence in the right channels
. Our international team of experts for marketing and employer branding, combines a concentrated competence for your recruiting success.
So-called push measures are the focus when companies want to actively fill their vacancies.
We support our customers in directly addressing specific specialists and executives across all industries.
Discreetly and confidentially, we achieve the greatest possible matches with search profiles usually in the
- Marketing & Sales - IT & Engineering - Operations & Finance
. Advantages for our clients:
Our success-based selection process saves a lot of time in our own sifting through sometimes unsuitable profiles from other sources.
With a great deal of industry expertise and preparatory work, suitable specialists are selected carefully, precisely and industry-specifically, and enthused for new tasks.
. Our goal with transparency and authenticity:
The best possible staffing at the ideal time with
candidates who fit and are an immediate help
"Even though perfect candidates generally exist as rarely as the perfect company, the perfect match at the ideal time is our aspiration!"
PROFESSIONAL SCOUTING & RECRUITING
. Active access to the passive market
For the optimal filling of certain positions, access to specialists and executives who are not actively searching is essential. Since only very few specialists and executives with a very good suitability are actively searching, access to the passive market and an adequate as well as discreet approach is crucial.
. Besides Professional Scouting and Recruiting we are specialized in:
- Social Recruiting - Talent Scouting
. We are also happy to provide support in the areas of:
- Job advertisements - concept and content - - Selection of suitable job portals - Placement/advertisement of job advertisements - Recruiting Software Consulting
"Already in the manager segment, we provide our customers with high quality candidate profiles on a success-based basis through active recruiting."
Work models are in a state of flux. In order to keep existing employees in the company, an open management culture is required that manages to adapt to the changing circumstances in dealing with new working environments and employee requirements.
. We support our customers in the field of HR management in the following areas:
- Leadership systems - New Work Consulting - Agile working methods - Corporate culture - Corporate Social Responsibility - Sustainability - Trainings & Coachings - Compensation models
Digital transformation has made the customer journey to purchase decision more complex. And while the exact path to purchase is different for every business, data shows that B2B buyers require an average of 36 interactions to purchase. Some of these paths even have as many as a hundred touchpoints to purchase decision.
At many of these “touchpoints”, however, the mature potential customer can and wants to access information himself without a salesperson already intervening. The information provided must therefore be well balanced in order to optimally prepare the sale at this point.
Marketing thus plays an important role in the preparatory sales process, and close cooperation between sales and marketing is crucial for sales success.
We support our customers on this path, provide orientation in the interface between marketing and sales and accompany the digital transformation in the areas of social media marketing, ambient marketing or email marketing. Always focused on successfully generating and converting new B2B contacts.
You select the appropriate B2B target groups: national and international, industry-, function- and position-oriented. We are also happy to implement a selection for your account-based marketing.
With relevant content in conversion-boosting formats such as white papers, webinars, surveys or case studies, we address the contacts relevant to you in sufficient numbers, in decisive usage situations and in relevant surveys.
With us as a competent and experienced partner at your side, you make the right decisions for optimal contact or demand generation. New contacts, whether MQL or SQL, are generated with relevant content in order to use them profitably in the marketing and sales funnel or to actually convert them.
New contacts can be utilized and converted in a legally compliant manner in marketing, e.g. in an existing marketing automation tool or in another way.
Is your marketing automation system still being set up, is it in the planning stage or can it be a bit more in marketing or sales? No problem! We are also happy to support you in these phases in the areas of contact initiation, lead generation and “lead nurturing”.
The goal is to place relevant information in combination with your solutions in the best possible way in the essential target groups in order to convert the interested new contacts in the best possible and profitable way in marketing and sales. In this way, digital marketing and sales measures combine reaching relevant target groups with a measurable ROI.
Implementing webinars, videos & virtual conferences
.
B2B target groups are increasingly reached digitally with moving image formats and picked up in terms of content.
. We support our customers in ensuring that webinars, on-demand formats, videos and moving image formats: - Create a real win-win situation -All important criteria are taken into account in the conception and implementation of content. - The application and implementation deadlines are right. - Maximum attention is achieved among relevant target groups. - Played out in essential channels and leads are generated.
. This is how webinars, virtual events and videos are successfully perceived and also convert.
MOVE B2B TARGET GROUPS
. During a joint webinar with us:
-You appoint an external product expert or someone from your company as a competent contact for your potential customers. -Convince them with relevant topics -Communicate with valuable B2B contacts from your marketing or sales funnel. -Achieve significantly more product engagement with relevant B2B audiences.
. With both ready-made webinars and a jointly developed format, we will
-Accompany you in all phases along the contact value chain, -Assist with preparation, invitation, execution and follow-up, -Reach your relevant B2B target groups, -Increase your number of participants, -Achieve your marketing goals.
. Always with the goal of maximum success for your webinars, on-demand formats, videos or virtual events.
Relevant content is a key factor in reaching empowered audiences.
.
The content created by our experts
-Works in B2B target group communication - Has an unrestricted internal and external impact - Provides insight and inspiration to targeted audiences, professionals and executives - Offer real added value
. Our customers benefit from :
- Products, solutions and services that are read and positively perceived in a useful context, because the content makes sense. - Relevant content is a key factor in reaching empowered audiences.
"We're happy to transform your existing content into the exact content that will have the desired effect on your target audience."
Content to the point
.
In the context of content marketing, we are happy to advise you and take over
-the creation of your content so that it gains relevance - the optimization within available formats, - the placement of your formats in the relevant environments.
. We specialize in B2B content creation and all exciting digital formats:
- Whitepapers, E-Books Surveys, Case Studies
Emails, newsletters, landing pages - Moving image formats such as webinars, webcasts or video on demand - Integrative scrollytelling websites and microsites
. Achieve your marketing, sales and recruiting goals together with us!
Content and to the point.
Demand generation & contact initiation
.
Digital transformation has made the journey for the customer to a purchase decision more complex. And while the exact path to purchase is different for every business, data shows that B2B buyers require an average of 36 interactions to purchase. Some of these paths even have as many as a hundred touchpoints to purchase decision.
.
At many of these "touchpoints", however, the mature potential customer can and wants to access information himself without a salesperson already intervening. The information provided must therefore be well balanced in order to optimally prepare the sale at this point.
Marketing therefor plays an important role in the preparatory sales process, and close cooperation between sales and marketing is crucial for sales success.
.
We support our customers on this path, provide orientation in the interface between marketing and sales and accompany the digital transformation in the areas of social media marketing, ambient marketing or email marketing. Always focused on successfully generating and converting new B2B contacts.
.
You select the appropriate B2B target groups: national and international, industry-, function- and position-oriented. We are also happy to implement a selection for your account-based marketing.
With relevant content in conversion-boosting formats such as white papers, webinars, surveys or case studies, we address the contacts relevant to you in sufficient numbers, in decisive usage situations and in relevant surveys.
.
With us as a competent and experienced partner at your side, you make the right decisions for optimal contact or demand generation. New contacts, whether MQL or SQL, are generated with relevant content in order to use them profitably in the marketing and sales funnel or to actually convert them.
.
New contacts can be utilized and converted in a legally compliant manner in marketing, e.g. in an existing marketing automation tool or in another way.
Is your marketing automation system still being set up, is it in the planning stage, or can it be a bit more in marketing or sales? No problem! We are also happy to support you in these phases in the areas of contact initiation, lead generation and "lead nurturing".
.
The goal is to place relevant information in combination with your solutions in the best possible way in the essential target groups in order to convert the interested new contacts in the best possible and profitable way in marketing and sales. In this way, digital marketing and sales measures combine reaching relevant target groups with a measurable ROI.
