Discover OUR SERVICEs
Demand Generation
Demand generation & contact initiation
Digital transformation has made the journey for the customer to a purchase decision more complex. And while the exact path to purchase is different for every business, data shows that B2B buyers require an average of 36 interactions to purchase. Some of these paths even have as many as a hundred touchpoints to purchase decision.
At many of these “touchpoints”, however, the mature potential customer can and wants to access information himself without a salesperson already intervening. The information provided must therefore be well balanced in order to optimally prepare the sale at this point.
Marketing therefor plays an important role in the preparatory sales process, and close cooperation between sales and marketing is crucial for sales success.
We support our customers on this path, provide orientation in the interface between marketing and sales and accompany the digital transformation in the areas of social media marketing, ambient marketing or email marketing. Always focused on successfully generating and converting new B2B contacts.
You select the appropriate B2B target groups: national and international, industry-, function- and position-oriented. We are also happy to implement a selection for your account-based marketing.
With relevant content in conversion-boosting formats such as white papers, webinars, surveys or case studies, we address the contacts relevant to you in sufficient numbers, in decisive usage situations and in relevant surveys.
With us as a competent and experienced partner at your side, you make the right decisions for optimal contact or demand generation. New contacts, whether MQL or SQL, are generated with relevant content in order to use them profitably in the marketing and sales funnel or to actually convert them.
New contacts can be utilized and converted in a legally compliant manner in marketing, e.g. in an existing marketing automation tool or in another way.
Is your marketing automation system still being set up, is it in the planning stage, or can it be a bit more in marketing or sales? No problem! We are also happy to support you in these phases in the areas of contact initiation, lead generation and “lead nurturing”.
The goal is to place relevant information in combination with your solutions in the best possible way in the essential target groups in order to convert the interested new contacts in the best possible and profitable way in marketing and sales. In this way, digital marketing and sales measures combine reaching relevant target groups with a measurable ROI.
